Corporate identity for a cosmetologist- esthetician.
Task: to convey the character, values, tone of voice, image of a specialist to attract the desired target audience.
I decided to use three signature colors: emerald, pink and milky.
The emerald color reflects the character of the cosmetologist: serious, knows her worth, smart, faithful to her work, professional.
The delicate pink color symbolizes her shy smile, tenderness, love and care.
The milky shade conveys to the target audience a feeling of safety and professionalism of the specialist.
The emerald color reflects the character of the cosmetologist: serious, knows her worth, smart, faithful to her work, professional.
The delicate pink color symbolizes her shy smile, tenderness, love and care.
The milky shade conveys to the target audience a feeling of safety and professionalism of the specialist.
The logo conveys the personality of the cosmetologist, as if she wrote her initials herself.
Designer: Yulia Bulygina
Designer: Yulia Bulygina
inquiries:
instagram: julia_bulyginaa telegram: julia_bulyginaa bulyginaulya@gmail.com
